Dagsljus Privacy Policy

1. Introduction

This Privacy Policy is intended to explain how Dagsljus Filmequipment AB (“Dagsljus”), corporate ID 556513-4649, processes your personal data. The Policy applies to those who utilise our services, visit our website, or communicate with us through our social media or other channels.
Your privacy is important to us. We are therefore committed to ensuring that the personal data collected and stored about you is processed in a safe and secure manner, and in accordance with applicable data protection legislation.

We encourage you to read this Policy carefully. If you have any questions about how your personal data is processed, please contact us using the contact details found in Section 5, Contact Details.

2. How we process your personal data

Personal data comprises any information that can be directly or indirectly (i.e. along with other details) linked to you, such as your name, photo, personal ID, or IP address.

In this section, we explain how we use your personal data in order to provide you with relevant services and offers.

2.1 What categories of personal data do we process and where do they come from?

We process personal data that comes from various sources:
2.1.1 Information you provide us with when using our services or communicating with us, such as:

  • name, personal ID, contact details, and payment details
  • correspondence when you contact us (recordings of phone calls, e-mails, letters, etc.)
  • user information that you choose to provide for research purposes (e.g. reviews or feedback)

2.1.3 Information we obtain from external sources, such as:

  • in connection with registering a customer account, when we obtain your credit rating

2.2 For what purposes do we use your personal data?

We always process your personal data with the support of applicable data protection legislation. This means that each instance of processing has a so-called legal basis. Most processing is carried out for us to be able to provide the service, i.e. to fulfil our agreement with you or because we have a legal obligation. In some cases – when we have a legitimate interest – processing is based on a balance of interests. If we process your personal data for any purpose that requires your consent, we will obtain your consent before such processing begins.

Below are examples of purposes for which we process your personal data, and the legal basis on which processing is done.

2.2.1 Provision of services

We process your personal data in order to:

  • identify you as a customer
  • charge for the services you use (manage invoices and payments)
  • manage and deliver services in accordance with your rental agreement
  • remedy errors and handle complaints or returns
  • notify you of any changes in the services
  • obtain your credit rating

Legal basis: fulfilment of the agreement

2.2.2 Improvement of services.

We process your personal data, including information about how you have used our services, to develop and improve our services, by, for example compiling statistics for analysis needs.

Legal basis: legitimate interest

2.2.3 Marketing

We process your personal data in order to, for example, provide offers, news, recommendations, and information about our products and services to you by mail, e-mail, phone and SMS messages that you request or that we believe may be of interest to you. If you no longer wish to receive direct marketing, you can notify us via a link in every mailing or by contacting our booking department.
Legal basis: legitimate interest

2.2.4 Communication with you

We process your personal data in connection with other communication with you, such as when you contact us with questions and to analyse conversations, e-mails, and chats in order to improve our communication, for educational purposes, and for quality assurance.
Legal basis: legitimate interest

2.2.6 Obligation under law

We also process your personal data when required by law, e.g. because of our accounting obligation or the Electronic Communications Act.
Legal basis: legal obligation

As stated above, your personal data is sometimes processed with legitimate interest as the legal basis. As a data subject, you have the right to request access to such legitimate interest.

2.3 For how long do we store your personal data?

Your personal data is only stored for as long as is required in order to fulfil the purposes of the processing, or for as long as we are required to store it by law. It is then deleted in accordance with our data erasure procedure.

  • Your customer information is stored for as long as you are a customer with us. If you wish to be deleted as a customer, please contact us by e-mail to privacy@dagsljus.com Accounting data must be stored in accordance with applicable legislation (accounting data is stored for a period of seven years in addition to the current year).

2.4 To whom do we disclose your personal data?

We may disclose your personal data to the following recipients:
Any of the companies within our own Group, NSR Scandinavia AB, e.g. for marketing purposes or for the development of new services.
Other recipients when required by law, other constitution, or government decision.

2.5 How do we protect your personal data?

We protect your personal data through technical and organisational security measures.

3. Cookies

When you visit our website, we also collect information and details about you by using so-called cookies. For more information about how we use cookies, please refer to our Cookie Policy at https://dagsljus.com/cookie-policy/

4. Your rights

You have certain rights in relation to us. If you wish to exercise any of your rights, you may contact us using the contact details in the next section.

  • Right of access (registry extract) – a right to receive confirmation of and information about your personal data processing.
  • Right to rectification – a right to have incorrect data corrected.
  • Right to erasure – a right to have data deleted.
  • Right to restriction of processing – a right to demand that the personal data processing be restricted, for example, if you disagree with the accuracy of the data.
  • Right to object – a right to object to processing based on legitimate interest, e.g. for direct marketing.
  • Right to data portability – a right to demand that personal data be transferred from us to another party. This right is limited to information you yourself have provided us with.

If you believe that our processing of your personal data does not take place in accordance with the data protection legislation, you also have the right to file a complaint with the Swedish Data Protection Authority, the supervisory authority.

5. Contact details

Dagsljus Filmequipment AB (Corp. ID 556513-4649) is the controller of the processing carried out in accordance with this Privacy Policy.

If you wish to exercise any of your rights as set out above, or if you have any questions or concerns regarding this Privacy Policy, please contact us by e-mail to privacy@dagsljus.com

6. Privacy Policy Updates

This Privacy Policy may be amended. If we make any significant changes to this Policy, we will notify you no later than 30 days prior to such change coming into effect by e-mail or by publishing a new version on our website.